Native Apple M-series chips support for Substance Painter, Designer and Sampler and the Substance Materials Plugin for Photoshop are available today. B2B companies can also use this technology to optimize warehouses. This helps customers make better in-store purchasing decisions and gives retailers the tools to adapt to customers’ needs in real-time. Customers can scan products on their mobile devices to access personalized shopping insights, product price comparisons, reviews, and product details. New AR and 3D shopping tools from Adobe Research and Adobe Commerce bring rich online information to the in-store shopping experience. Meanwhile, the company said it also previewed research projects designed to power future Metaverse experiences. “The emergence of the Metaverse presents exciting opportunities for the fashion world, and Adobe Substance 3D tools are an integral part of our approach, as we execute on our plan to develop 80% of our collections on a digital basis by the end of this year.” “Incorporating Adobe Substance 3D into our product design and development processes has unlocked a new level of creative freedom for the HUGO BOSS team,” said Sebastian Berg, Head of Digital Excellence at HUGO BOSS AG.
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